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Business + Purpose I’ve sat in enough boardrooms and startup pitches to know that “purpose” still makes some people nervous. Like it’s code for “less profitable” or “soft.” So let me make a different argument — not the values case, but the commercial one. Organisations that genuinely care about their impact are outperforming those that…

Podcasting + Storytelling When I recorded episode one of Secrets of the Soil I had a decent microphone, a rough idea of what I wanted to say, and genuinely no idea what I was doing. 89 episodes later, I can say with some confidence that podcasting is one of the most unexpectedly educational things I’ve…

Watch List If you want to understand why soil matters — not just intellectually but in your bones — there’s no better entry point than documentary film. The right film can shift your perspective in 90 minutes in a way that a thousand infographics can’t. These are the eight I recommend to everyone. Watch even…

Soil Health I’ve spent years talking to farmers, soil scientists, and regenerative growers on the Secrets of the Soil podcast. And if there’s one thing every single one of them agrees on, it’s this: the soil beneath your feet is alive — and most of us are treating it like it isn’t. Whether you’re managing…

Systems Thinking The more time I spend thinking about soil, the more I find myself applying the same principles to everything else — my work, my relationships, how I structure my days. It sounds a bit woo. Bear with me. Regenerative agriculture isn’t just a farming method. It’s a philosophy about how living systems work….

Career + Purpose For about a decade I worked in and around digital agencies. I helped brands build their online presence, ran workshops, consulted on strategy, sat in a lot of meetings about things that felt important in the room but less important when you walked outside. I was good at it. I genuinely liked…